
Polyfoto, a portrait service offered from the 1930s in many British department stores. For a standard fee the sitter would have 48 photographs taken in various head-and-shoulder poses in rapid succession. The impressively large camera actually used unperforated 35 mm film, producing small square images, which were available within a day or two as a contact sheet from which enlargements could be ordered. The service continued throughout the Second World War, and later ventured into colour. But its operators were often poorly trained, and as photo booths became popular the system faded into oblivion.
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